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Most business websites have 3–5 issues silently driving visitors away. Finn, our AI analyst, finds them — and sends you a full report in minutes. Free.

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AI-powered analysis
9 categories, 70+ data points
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NEW: AI Search visibility

Free tools check speed. Finn checks everything — including whether AI search engines can find you.

How it works

Three steps. About 3 minutes.

No signup. No waiting days for a callback. Just your URL, your email, and a full report — fast.

1

Enter your URL and email

Just your website address and where to send the report. No account, no credit card.

2

Finn audits your site

Finn checks 9 categories across 70+ data points — performance, SEO, mobile, content, trust, AI visibility, local search, conversion, and accessibility — and generates your personalised PDF report.

3

Get your report in minutes

A full PDF audit lands in your inbox with your score, what's working, what needs fixing, and a priority action plan.

New — AI Search Visibility

Is your business visible to ChatGPT, Google AI Overviews, and Perplexity?

When someone asks an AI assistant to recommend a plumber, a café, or an accountant in their area — most businesses simply don't appear. FinnWorks is one of the only free tools that audits your AI search visibility and tells you exactly why you're missing from AI-generated results.

ChatGPT Google AI Overviews Perplexity Claude Copilot
Find out where you stand — free →
Your AI Analyst

Meet Finn

Not a person. Better than a template.

Finn AI avatar

Finn is an AI analyst trained to review business websites the way an experienced web consultant would — checking 9 categories and 70+ data points across performance, SEO, mobile, content, trust, AI visibility, local search, conversion, and accessibility. The difference: Finn runs the same analysis in 3 minutes, not 3 hours, and the report is free.

What you'll receive

Here's what a real report looks like

Every report is generated fresh for your specific site — not a template. Browse the example sections below to see the depth of analysis you'll receive.

Example
FINNWORKS AI Website Audit Report — pawsandclaws.com
C
58/100

Overall Score: 58 / 100

Significant issues found — clear room to improve

pawsandclaws.com · analysed by Finn AI · March 2026
All 9 Categories
D
Performance
C
SEO
C
Mobile
B
Content
D
Trust
D
GEO / AEO
C
Local SEO
B
Conversion
C
Accessibility
3 Critical Failures
Performance — D
Mobile score: 34/100
2.4 MB of unoptimised images. 53% of visitors abandon slow pages.
Trust — D
No privacy policy
Browsers actively warn visitors. May affect your Google ranking.
SEO — C
Title tag: "Home"
Generic title. 8 of 14 images also missing alt text.

Previewing 5 of 9 sections. Your full report also covers: Mobile, Content & Messaging, Local SEO, and Conversion & UX.

Example
FINNWORKS AI Performance & Speed — Grade D
Google PageSpeed Scores
📱 Mobile
34 / 100 — Poor
🖥 Desktop
71 / 100 — Needs Work
Core Web Vitals (Mobile)
5.2s
LCP
❌ Fail (max 2.5s)
890ms
TBT
❌ Fail (max 200ms)
0.12
CLS
✓ Pass (max 0.25)
Issues Found
🔴
2.4 MB of unoptimised images — 68% of total page weight
Converting to WebP could save ~1.8 MB and cut LCP by ~1.4s
🔴
Render-blocking JavaScript (Google Tag Manager in <head>)
Synchronous GTM script adds ~320ms delay before page renders
🟡
No lazy loading on 8 below-the-fold images
Adding loading="lazy" costs nothing and reduces initial payload
🟡
No browser caching headers on static assets
Returning visitors re-download all images on every page load
Example
FINNWORKS AI SEO Foundations — Grade C
On-Page SEO Checklist
Page Title
Currently set to "Home" — far too generic. Google treats the title tag as the strongest on-page ranking signal. It should include your business name, primary service, and location. Example: "Emergency Plumber London | 24/7 Repairs — City Plumbing Co." This alone can move you several positions in local search results.
FAIL
Meta Description
Missing entirely. When no meta description exists, Google auto-generates a random snippet from your page content — often cut off mid-sentence and unhelpful. A well-crafted 150–160 character description with a clear call to action can improve click-through rates from search by 5–15%.
FAIL
H1 Heading
One clear, relevant H1 heading found on the page. Google uses this to confirm the page's primary topic and match it to search queries. No action needed here.
PASS
Image Alt Text
8 of 14 images have no alt text. Alt text tells Google what each image shows, contributes to image search rankings, and is required for accessibility compliance. Each image should have a short, descriptive label — not keyword-stuffed, but accurate. This is a quick fix with a meaningful SEO impact.
FAIL
Schema Markup
No structured data found. Schema markup tells Google exactly what your business is and what you offer. Without it, you're invisible to rich result features: star ratings in search, FAQ dropdowns, opening hours, and service listings. LocalBusiness schema is the highest priority fix for any local service business.
FAIL
Canonical Tag
Set correctly across all pages. This prevents duplicate content penalties that occur when the same content is accessible at multiple URLs (e.g. with and without www, or with trailing slashes). No action needed.
PASS
Example
FINNWORKS AI Trust & Credibility — Grade D
Trust Signal Checklist
HTTPS / SSL Certificate
Secure connection confirmed on all pages. Visitors won't see a "Not Secure" browser warning, and Google gives a small but consistent ranking boost to HTTPS sites. No action needed.
PASS
Privacy Policy
No privacy policy page found. This is a legal requirement in the UK, EU, AU and US if your site uses contact forms, analytics tools, or cookies — which this site does. Some browsers actively display a warning to users. Fix: add a basic privacy policy page and link it in your footer. Templates are freely available online.
FAIL
Phone Number
Clearly visible in the site header on all pages. Tap-to-call confirmed working on mobile — critical for local service businesses where the majority of first contact comes via phone call.
PASS
Customer Testimonials
No testimonials or reviews found on the homepage. Social proof is the single biggest driver of conversion for first-time visitors — 88% of consumers trust online reviews as much as personal recommendations. Even 2–3 short quotes with a name and suburb can meaningfully increase the rate at which visitors make an enquiry.
FAIL
Business Address
Address found in the footer only. For local SEO, it should also appear on your Contact page and be embedded in LocalBusiness schema markup. Google uses address consistency across your site and Google Business Profile to determine local search rankings — inconsistency is a common ranking penalty.
WARN
Google Reviews Widget
No reviews widget integrated on the site. Embedding your live Google star rating and recent reviews directly on your homepage is one of the highest-impact trust signals available. Research consistently shows a 15–30% increase in conversion rates for local service businesses that display live reviews on-site.
FAIL
Example
FINNWORKS AI Priority Action Plan — 6 Items Ranked by Impact
1
Compress and convert all images to WebP format
Performance Impact: High Effort: Low ⏱ ~30 min
2
Add a Privacy Policy page and link it in your footer
Trust Impact: High Effort: Low ⏱ ~20 min
3
Rewrite page title and add a meta description
SEO Impact: High Effort: Low ⏱ ~15 min
4
Add alt text to the 8 images missing descriptions
SEO Impact: High Effort: Low ⏱ ~20 min
5
Defer Google Tag Manager to stop blocking page render
Performance Impact: High Effort: Medium ⏱ ~2 hrs
6
Add 3 customer testimonials with Review schema markup
Trust Impact: High Effort: Medium ⏱ ~3 hrs
1 of 5

Your report covers all 9 categories with this level of specific, actionable detail — generated fresh for your site.

How we compare

FinnWorks checks what others miss

Most free tools only check page speed. FinnWorks audits 9 categories — including the ones that actually determine whether visitors become customers.

What gets checked GTmetrix Lighthouse SEMrush Ubersuggest FinnWorks AI
Performance & Speed ✓ ✓ ✓ ✓ ✓
SEO Foundations BASIC BASIC ✓ ✓ ✓
Mobile Analysis PAID ✓ ✓ ✓ ✓
Accessibility (WCAG) BASIC ✓ LIMITED ✕ ✓
AI Search Visibility (GEO/AEO) ✕ ✕ LIMITED LIMITED ✓
Trust Signals ✕ ✕ ✕ ✕ ✓
Conversion & UX ✕ ✕ ✕ ✕ ✓
Local SEO ✕ ✕ ✕ ✕ ✓
Plain-English report for non-technical owners ✕ ✕ ✕ PARTIAL ✓
No signup required ✕ ✓ ✕ ✕ ✓
Free full report emailed to you ✕ ✕ ✕ ✕ ✓
Price Free $5+/mo for mobile Free $140/mo signup required Free 3 reports/day limit Free
What Finn checks

9 categories. 70+ data points. One clear report.

Every audit covers nine areas a professional web consultant would review — from technical performance through to AI search visibility and accessibility.

Performance & Speed

Load time and Google PageSpeed scores for both mobile and desktop — and exactly what's slowing you down.

"53% of mobile visitors leave a site that takes longer than 3 seconds to load. We'll tell you where your time is going."

SEO Foundations

Title tags, meta descriptions, headings, and image alt text — the basics Google uses to rank your site.

"A missing or duplicated page title is one of the most common — and easiest — SEO issues to fix."

Mobile Experience

How your site performs for the 60%+ of visitors who are on a phone or tablet.

"If your site isn't optimised for mobile, Google ranks it lower for everyone — not just phone users."

Content & Messaging

Does your homepage explain what you do within 5 seconds? Is there a clear call to action?

"Visitors decide whether to stay or leave within 8 seconds. Your messaging needs to work fast."

Trust & Credibility

HTTPS, privacy policy, phone number, testimonials — signals that turn cautious visitors into customers.

"Missing a privacy policy? Browsers now warn visitors on sites that don't have one."

GEO / AEO

Is your site structured for AI search? Google AI Overviews, ChatGPT, and Perplexity pull from sites with clear FAQ content and schema markup.

"Sites with FAQ schema and a clear entity description are 3x more likely to appear in AI-generated answers."

Local SEO

Will your site appear when people search for services in your area? Address, maps, and local schema are all checked.

"Most local searches include 'near me' — your site needs to tell Google where you are and what you do."

Conversion & UX

Can a visitor easily contact you, book, or buy? Checks forms, phone in header, contact page, and booking widgets.

"A site can rank #1 on Google and still fail to convert if the phone number is buried in the footer."

Accessibility

Basic checks for alt text, form labels, heading structure, and ARIA roles — for all visitors, not just those with disabilities.

"WCAG accessibility guidelines are increasingly enforced globally — non-compliance carries legal risk in the US, UK, and EU."

"Most audit tools tell you what's wrong.
Finn tells you how to fix it — step by step."

Fix Guide — $49 one-time

Get the exact steps to fix every issue on your site

The free audit tells you what's wrong. The Fix Guide tells you exactly how to fix it — with numbered step-by-step instructions and copy-paste code snippets for every priority issue. Ready to hand to your web developer, or follow yourself.

  • 6 priority fixes ranked by impact
  • Step-by-step numbered instructions for each fix
  • Copy-paste code snippets where relevant
  • Time estimate so you can plan the work
  • Specific to your site — not generic advice
  • One-time purchase, yours to keep
$49 USD
One-time · Instant email delivery · No subscription

Or run the free audit first — your personalised upgrade link will be in the report email.

FIX GUIDE PREVIEW Fix 1 of 6
Reduce image file sizes
Your images account for 68% of your total page weight, causing slow load times and a poor mobile experience. Optimising them is the single highest-impact change you can make.
1
Go to tinypng.com and upload every image used on your homepage.
2
Download the compressed versions and replace the originals in your website's media library.
3
Convert hero images to WebP format using Squoosh — reduces file size by a further 25% with no visible quality loss.

Steps 2–5 + code snippets unlocked in Fix Guide

← Example fix from a real guide. Yours will be specific to your site.

Questions

Frequently asked questions

Yes — completely free. No credit card, no account, no trial. Enter your URL and email and you'll receive a full PDF report in your inbox within a few minutes. There's nothing to pay.
Finn runs the analysis in the background and your report is usually in your inbox within 3–5 minutes. You don't need to stay on the page — just check your email.
We use your email only to send your audit report (and your Fix Guide if you purchase one). We don't sell or share your email with anyone, and we don't add you to a mailing list. You can reply to your report email at any time to unsubscribe.
FinnWorks is built for business owners, freelancers, startups, and agencies who want an honest audit without paying $500+ for a consultant. The free report is written in plain English — no jargon. The Fix Guide is designed to be handed directly to a web developer, or followed yourself if you're comfortable with basic website editing.
The free report shows you what's wrong with your site and gives you a priority action plan. The Fix Guide ($49) shows you exactly how to fix each issue — with numbered step-by-step instructions, code snippets, and time estimates for each fix. Think of the free report as the diagnosis, and the Fix Guide as the treatment plan.
Finn is an AI analyst — not a person. Finn uses real website performance data and AI analysis to review your site the same way an experienced consultant would — checking 9 categories across 70+ data points, instantly, and at a fraction of the cost.

Ready to find out what's holding your site back?

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